Disney’s MagicBand System: Leveraging Technology to Enhance Customer Experience
BACKGROUND NOTE
Disney also initiated a project called EPCOT -Experimental Prototype Community Of Tomorrow . In 1965, Walt Disney announced plans for building a theme park in Central Florida. In October 1971, the Magic Kingdom Park was opened with two resort hotels. The opening ceremony featured a parade of Disney characters and 76 trombones. From the moment the first guest walked in, the Walt Disney World Resort was considered an iconic destination, attracting millions of families around the world every year. For the next few years, many adventures were added in the Magic Kingdom. In 1973, the Golf Resort Hotel (later renamed as Shades of Green) was opened. In 1976, Disney’s first water park, River Country, was opened...